NBCA initiated a website survey to measure the impact of its website after the first year of operation and determine if the site was meeting the needs of its visitors. The survey was designed to collect information on specific content improvements.
When survey information is also combined with server visitor statistics on visitor growth it is reasonable to conclude that the NBCA website is meeting its primary goals and objectives to create awareness, educate the public, provide information on treatment and support for thrombosis and thrombophilia.
The survey also spotlighted areas for content, program and branding improvement.
The survey data reflects the opinions of 132 respondents. The vast majority of responders were persons who had had a blood clot, blood clotting disorder or were a family member of someone who did. The primary purpose of visits were centered on prevention, treatment, diagnosis and learning more about NBCA and NBCA events. Several respondents indicated the purpose was specifically to respond to the survey.
90% of respondents indicated they were able to complete the primary purpose of their visit and rated the site 4.75 out of 5. These responses would indicate that the site navigation was sufficient enough to guide visitors quickly to the information they were seeking. This conclusion is supported by server statistics which indicated very low traffic to the Site Map page which is a relative indicator that visitors are finding the information they seek through primary navigation.
The responses indicate that the site content provided adequate information for 90% of visitors. Comments provided by visitors indicated that content improvement could be made in several areas including providing more interactive content such as patient video diaries, podcasts, detailed clinical trial information, diagnosis and treatment. Of 48 comments suggesting changes, 42 suggested content improvements, 4 asked for events / programs and 2 were concerned with branding issues.
Taking the survey results in conjunction with website visitor growth of 450% it would appear that the NBCA website is serving its intended function to support the organization's mission to prevent, diagnose and treat thrombosis and thrombophilia through research, education, support and advocacy
Based on input from the respondents NBCA intends to improve site content over the next year by adding interactive training, more content about blood clots and clotting disorders, video patient diaries, updating the look and feel of the site and streamlining certain pages.
Following displays full results from Web User Survey. A number of the questions include a “view” button that can be clicked for full detail provided by respondents.
1. Based on today's visit, how would you rate your site experience? | ||||||||
---|---|---|---|---|---|---|---|---|
answered question | 132 | |||||||
skipped question | 0 | |||||||
Very Bad | Bad | Fair | Good | Very Good | Outstanding | Rating Average | Response Count | |
Your Experience | 0.0% (0) | 0.0% (0) | 6.8% (9) | 31.1% (41) | 42.4% (56) | 19.7% (26) | 4.75 | 132 |
2. What was the primary purpose of today's visit? Please check only one. | |||
---|---|---|---|
answered question | 132 | ||
skipped question | 0 | ||
Response Percent | Response Count | ||
Learn about the NBCA organization | 15.2% | 20 | |
Information about NBCA events (e.g. Seminars, Support Groups) | 12.1% | 16 | |
Make a donation | 0.8% | 1 | |
Information about INR monitoring / testing | 4.5% | 6 | |
Information about genetic testing | 8.3% | 11 | |
Information about treatment and complications | 14.4% | 19 | |
Information about signs and symptoms or risk factors | 15.9% | 21 | |
Stories from patients and family members | 5.3% | 7 | |
![]() | 23.5% | 31 |
3. In addition to the primary purpose of your visit was there other information you were seeking? Please check all that apply. | |||
---|---|---|---|
answered question | 118 | ||
skipped question | 14 | ||
Response Percent | Response Count | ||
Learn about the NBCA organization | 32.2% | 38 | |
Information about NBCA events (e.g. Seminars, Support Groups) | 27.1% | 32 | |
Make a donation | 3.4% | 4 | |
Information about INR monitoring / testing | 19.5% | 23 | |
Information about genetic testing | 17.8% | 21 | |
Information about treatment and complications | 42.4% | 50 | |
Information about signs and symptoms or risk factors | 38.1% | 45 | |
Stories from patients and family members | 22.9% | 27 | |
![]() | 10.2% | 12 |
4. Were you able to complete the purpose of your visit today? | |||
---|---|---|---|
answered question | 132 | ||
skipped question | 0 | ||
Response Percent | Response Count | ||
Yes | 89.4% | 118 | |
No | 10.6% | 14 |
5. Please tell about yourself and your interest in the NBCA website, check all that apply: | |||
---|---|---|---|
answered question | 132 | ||
skipped question | 0 | ||
Response Percent | Response Count | ||
I am a person with a blood clotting disorder | 40.9% | 54 | |
I am a family member or friend of a person with a blood clot or clotting disorder | 28.8% | 38 | |
I am a person who has had a blood clot | 43.2% | 57 | |
To my knowledge I have never had a blood clot | 16.7% | 22 | |
I am a healthcare provider | 18.2% | 24 | |
I am a student | 2.3% | 3 | |
![]() | 9.8% | 13 |
6. What do you value most about the NBCA website? | ||
---|---|---|
answered question | 86 | |
skipped question | 46 | |
Response Count | ||
![]() | 86 |
7. What would you like to see changed or added to the NBCA website? | ||
---|---|---|
answered question | 64 | |
skipped question | 68 | |
Response Count | ||
![]() | 64 |